This October, Succeed With Dyslexia is asking you to Go Red!
Go Red is a global community of people who are passionate about dyslexia advocacy and awareness. We’re committed to raising the profile of dyslexia in each and every community, and promoting a greater understanding of dyslexia and literacy differences all around the globe. So that’s why during Dyslexia Awareness Month we want you to Go Red too. We’re talking everything from lighting up national landmarks in red light to showcasing our creativity on social media with the very best that our dedicated community has to offer.
And we’d like you to Join Us!
Why Red?
We’re all familiar with the colour red, when we're learning we associate it with mistakes, corrections, crossing out and disapproval. Go Red think it’s time to change the narrative and take back the feelings of shame and low self-esteem that so many dyslexic learners feel. Go Red are making red a colour to be proud of, a colour that represents awareness, diversity, innovation, connection and the strengths of dyslexia rather than the weaknesses.
We want to make red something we're proud of.
In choosing the colour red to light up the world, we’re taking back its meaning to promote dyslexia awareness on an international scale. Inspired by so many amazing parent-led associations working across the UK, the USA, India, Australia and more, we’re excited to make Go Red 2021 bigger and brighter than ever before – and we need your help to take our message all over the world.
The Story So Far...
2019
We worked closely with our friends at Code Read, Mark it Read, The Dyslexia Association of Singapore and The Maharashtra Dyslexia Association to spread the Go Red message. We rocked red tees, danced, and sparked incredible conversions surrounding dyslexia (and other learning disabilities too!). We lit up buildings from the BMC HQ in India (below) to Las Vegas City Hall (above) in shining red light- and shared it with all of you, too!
2020
The year we focused on empowering dyslexics. #GoRedForDyslexia committed to making an even greater impact for Dyslexia Awareness Month, and saw some amazing people doing some amazing things to get involved. From encouraging communities to donate to their local dyslexia association to watching our Go Red beach ball travel the globe (quite literally), we really brought the dyslexia community together for greater awareness and positive change.
What's New for 2021?
It's our year of creativity. We want to celebrate the skills at the heart of the global dyslexia community. We're aiming to bring together each and every creator who cares about dyslexia awareness and advocacy and Go Red together. From painting and baking to dancing and drama, we’d like to see everybody getting creative with the colour red and raising awareness of dyslexia in school and in their community. We also want to see more landmarks and buildings going red than ever before, and more and more of us putting on our best red outfits and raising awareness in your community and online.
Whether you’re Going Red in class, at home, or out and about in the world, we want to see. Don’t forget to tag us on Instagram, Twitter, Tik Tok and Facebook using #GoRedForDyslexia!
Stay tuned for more information - we've got a fabulous campaign coming up, and we'd love for you to get involved. You can find out more at https://www.goredfordyslexia.org/, and even Subscribe for the very latest news, direct to your inbox!